A modular brand identity for a modular SAAS platform

Project background

Formerly known as StoreLab, Platter needed a revitalised identity to help communicate their product offering for Shopify stores.

Their platform is a modular set of tools for ecommerce business owners, that increase conversion and average order value spending. During the strategy phase, the company decided to rename, as after investigation, there
were 3 competitors named StoreLab.

With their new title, we created an identity that reflected their modular product with a similarly modular visual language that allowed the business to build symbols, illustrations and animations across their communications.