A brand for the future of life sciences

Project Background

BBI are a global IVD and life sciences company. Rare created a contemporary rebrand and website package for the company to continue their innovative, 
life saving reagents.

The identity, inspired by the microscope lens and a skeletal formula, symbolises commitment to discovery and the building blocks of innovation. Crafted with intention and graphic elegance — designed to stand apart with clarity in a crowded marketplace.

From bottle labels, company event installations to online experiences the brand needed communicate across a global range of materials.